If you receive update notifications for your mobile apps, that means the one you have right now is old. Technologies advance every day, and we need to keep ourselves updated.
The same thing can be said about our skills.
The main difference?
We don’t really get push notifications for them.
But now, things have been changed.
Not having a Twitter account is almost as bad as still using MySpace. If you are one of those people who upload hundreds of photos to their Facebook album named “Summer 2012” in September 2012, your friends might not appreciate your great photos as much as you think – because they have probably already seen similar photos.
On their other friend’s Instagram.
Two months ago.
And as a designer in this digital age, knowing HTML5 is probably more useful than knowing Spanish or any other foreign language.
Knowing what’s out there in the digital world and familiarizing ourselves with new apps, technologies and skills are some of the most basic – yet critical – daily tasks that we have to do.
AKQA hosts the Future Lions Competition (student competition) at the Cannes Lions International Festival of Creativity every year. And there is only one thing on the brief:
Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing.
This very open-ended style of competition lets students from all over the world explore the new possibilities of advertising and encourages them to come up with innovative ideas.
More than 1100 ideas were entered into the competition this year, and the five most innovative teams were awarded the Future Lions title.
This year’s – and all of the past winners’ projects – can be seen here.
All of those winning projects demonstrate very smart thinking, and also gives me those, “Why didn’t I think of that?” moments. All of them use apps or other technologies that we are already very familiar with – but in a way that no one has ever tried before.
The ability to be innovative and push the brands along with what’s trending in the digital world has become a very important skill.
So if you are not trying to familiarize yourself with any of the upcoming apps – or trying to keep yourself updated with new digital trends – you might lose out on big opportunities to come up with something truly innovative.
Like me, maybe you’ve stumbled upon a smart interactive campaign on the Internet and said, “Why didn’t I think that?”
At this point, you are already very behind in the race.
Especially today – when the whole industry is eager to come up with new, innovative ways to connect brands with their target audience; especially as the targets are becoming more and more tech-savvy themselves.
Being the first to produce the idea is crucial, as we all know that the public will bash a copycat.
So keep yourself updated.
Because if you receive an update notification from someone, then you just became outdated.