May 2012
41 posts
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7 Top Recommendations For Creative Students
By ANGELA MARTIN
Undergraduate and portfolio school students attended Creative Week 2012 in noticeable numbers. At an event like Creative Week (or Advertising Week, which is in a few months, hint, hint.), advice is shared and contacts are made – both things being extremely valuable to students trying to get into the industry.
As not only the previous Creative Manager of a well-known ad...
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I Need An Inspiration
By TAICHI KOZAKI
Sometimes, simply talking to another person can be the most powerful inspiration source. I believe many of us experienced that during Creative Week.
As a design student, seeking inspiration is a part of my daily life.
I use Pinterst to organize things I find online, and I use my mobile phone camera to capture things offline. These sorts of inspirations often help me develop...
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Making It: Thick Skin Required
By BENNETT D. BENNETT
Dear ADspirants,
Creative Week is real.
Real, like, the ish in rap songs. The events that I’ve attended, the people that I’ve met, the things that I can see myself doing…it’s all great. That being said, a very large, “Thank you!” goes out to Tiffany Edwards and Chavonne Hodges-Brown of The One Club. I helped them out on Monday’s Portfolio Reviews, and stopped by to...
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What Is Inspiration?
By BIANNETTE CAMILO
What is inspiration?
To me inspiration is whatever makes you do something. Whatever motivates you. Whatever tells you to get up off your butt and make some moves.
And whatever that is is everything to me.
Whether it’s me taking the subway or simply taking a walk around the city, I’m always inspired. You can find art in almost anything. In everything,...
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Where Do We Go From Here?
By SASHA FLYNN
Resetting into a “normal” week following all the fun I had last week at Creative Week, I must say:
Aside from the exhaustion, I feel great!
In less than two months, I will have completed my first year in an advertising creative department. One day – many years from now – I will look back and be proud of the energy and fortitude I showed toward my career at this time.
...
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The Big Idea Isn’t What It Used To Be
By NATHAN ARCHAMBAULT
I went to a Creative Week session last Monday at City Winery called THE IDEA MATTERS….STILL. It opened with the panel (a bunch of Deutsch dudes: Jerome Austria, Bud Caddell, Morgan Carroll, Steve Nesle and Liz Gumbinner) talking about what they thought of their topic.
They asked themselves if it was bullshit.
And they concluded – spoiler alert! – yes and no.
Yes,...
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What Week Is This?
By NATHAN ARCHAMBAULT
I think it’s Creative Week.
Or maybe it’s Advertising Week.
It’s definitely not Internet Week – that’s coming up next week.
SXSW Interactive happened two months ago, so it can’t be that – and I’m pretty sure Cannes is still a month away. Is there an award show this week? Maybe someone will win a Clio or a Webby or a Pencil or an Addy or an Innie or an Outtie.
What...
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Creativity & Positivity
By MATT MOONEY
I will always remember being asked to go back to my old school a few years ago to give a career talk on the music industry in Ireland (where I started out). Mostly, I remember talking about the importance of fresh thinking and always pushing yourself to come up with innovative ideas.
One of the kids put up his hand and asked me, “How do you come up with great ideas?”
At...
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Marching Orders: Your Route To A Great Portfolio
By SHATON WINSTON
What is creativity?
There are certainly millions of answers to that one. If not billions. Everyone has their own meter regarding what creative is – and what isn’t. There are so many answers, we could start the longest game of telephone EVER.
What is a good portfolio?
We may have just as many unique answers as the original question. For many creatives, the beauty of...
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An Idea: Ideas Matter
By SASHA FLYNN
“Ideas are the holy grail.”
Jimmy Smith, of Amusement Park Entertainment, doesn’t argue, he doesn’t persuade, nor try to be overly convincing – but he does state emphatically that ideas are the meat and potatoes that carry good creative work.
Dave Clemens, ECD of Taxi, seems to take a different stance:
“Ideas are useless…” he states during the panel, The...
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Attention To Detail
By MATT MOONEY
“Attention to Detail” is something that I’ve been hearing my entire life!
Everyone always says it, but how many of us actually practice it?! I try to live my life by a few mottos, and while “Attention to Detail” might not quite be a motto, it’s definitely a big part of what I try to do with the work I put out there.
I had a college professor who taught me a very valuable...
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A Story of Art, Advertising and Bears
By ANGELA MARTIN
38 hours.
That’s the length of the longest “day” Chad Hasegawa spent working non-stop in an advertising agency – and he still felt like he had to sneak out of the office to go home.
While Hasegawa was employed at one of the top ad agencies in San Francisco, he discovered that he could operate for extended hours under incredible stress and continually produce great...
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Creative Week C Train Playlists
Getting to and from the Creative Week thought leadership sessions this week is easy. Take the C Train to and from the venues (Spring Street for City Winery and High Street for Galapagos Art Space). It takes about 20-25 from the moment the train doors close to when you walk in to the venue.
So we wanted to give you a little music for the ride.
Below, you’ll find all kinds of Spotify...
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Good flying music and I do enjoy this album cover....
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IT WAS SIMPLE: I WANTED TO DO EVERYTHING
By BIANNETTE CAMILO
From being a mannequin stylist to working with stage directors to then becoming a radio personality to now being an advertising and public relations student, I can only say that there’s still so much left for me to do!
At 17 years old I knew what I wanted to do with my life. It was simple:
I wanted to do everything.
Being part of a college preparatory program in...
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5 with @faris: On Cracking The Ad Code + His...
BY DOUG ZANGER
Faris Yakob.
Highly amiable bloke.
Super-passionate about creativity.
Hell of a lot of fun to talk to.
So we decided to create a little podcast with our friend: 5 with @faris.
We’ll mine the vast swath of creative thought. We’ll talk possibility, the past, present — the future. It’s the “why” of creativity.
All in 5 minutes. Or so.
This...
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BUILDING YOUR PORTFOLIO AT #CWK12
By SHATON WINSTON
You’re creative!
In fact, you’re more creative than at least half the people you know. You think you can write a clever, witty, or heartfelt TV spot. C’mon – it’s a piece of cake!
You even think you have the chops to develop and execute an entire 360 degree campaign.
Naturally, you’re interested in pursuing a career in advertising.
But how do you break in?
You want...
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When The Young Guns Take The Reigns: A Chat With...
BY DOUG ZANGER
An interesting though: what does happen when an agency relinquishes control and lets the young/new people take over?
We’re looking forward to what kps+ has to say about it — as they have plenty of experience here.
We caught up with Ed Brojerdi, President + Co-Chief Creative Officer, kbs+ for a quick Q&A on the topic, and what to expect at their session on Monday,...
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How A Great Creative Week Ad From Deutsch Happened...
BY DOUG ZANGER
We’re all incredibly excited about Creative Week starting next week. And the Creative Week Digital Guide has kinds of amazing videos from The One Club, special articles and info to help you navigate a jam-packed week.
There are also ads from our great partners — one of whom is Deutsch.
Deutsch NY creatives were Lee Tone (Copywriter) and Rajiv Lahens (Art Director) got...
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